Vision/ Mission

Overall, our company can be characterized as a well-established Representative / Distributor of high quality product and services with solving customer problems as a primary objective.

Background

For many years companies have struggled to meet equipment performance needs and project and/or maintenance schedules.

The condition of the industry today is such that customers needs continued product support not only from the manufacture but also from their representative in order to chose the best available products and/or services and have them available to meet the aggressive time tables of today’s world. This is accomplished by extensive communication between customer and the manufacture through a knowledgeable an informative Representative / Distributor.

Merican’s extensive customer base allows us to provide Principles with complete up to date information on all Projects, Plant Maintenance Outages, and everyday maintenance work along with product evaluations in order to give the best opportunity to succeed in a competitive market.

Our intent is to provide not only high quality products and services but expand on existing stocking programs where possible in order to reduce manufacturers lead times and secure future business and company growth.

Additional plans include expanding our product lines emphasizing the Process Equipment for Power Generation and general industries in Michigan and Ohio. This will enable the business to grow through the utilization of all our customer contacts.

1982 our operation was producing $1,000,000 in sales and has operated at profitable level ever since. Revenue projected for fiscal year 2000 without external funding is expected to be $5,000,000. Annual growth is projected to be a minimum of 20% per year through 2005.

Now, Merican is at a point where revenue must grow in order to increase the sales force, which will allow for a more complete coverage of all targeted markets in the Michigan and Ohio area.

Growth Requirements

To accomplish our goals and objectives we have developed a comprehensive plan to intensify and accelerate our marketing and sales activities. To implement our plan, listed below are immediate and long term steps. Financing requirements needs are meet by having in excess of $300,000.00 in retained earnings.

Immediate:

• Merican recently moved into a new larger facility in order to expand inventory to meet customer demands.
• Maximize sales with an extensive campaign to promote our products / services.
• Reinforce Customer Support services to handle the increased demands created by the influx of new orders and broader coverage of existing accounts.
• Expand product lines to compliment our existing lines and customer base.

Long Term:

• Augment company staff to support and sustain prolonged growth under the new marketing plan.
• Enlarge sales force to further cover and support customer’s need for products and services.
• Open up new markets as sales force expands.

Management Team

Our management team has a combined total of 50 plus years experience in both Sales and Marketing.

Our Support Staff includes 20 years of sales support experience and one 15 years Outside Sales Representation.

In-House Management

John Merritt, President
Dennis Buckshaw, CFO
Barbra Strehl, Controller

Market Analysis

In the next 5 to 10 years it is estimated that it will be necessary for the Power Industry to produce an additional 3000 to 6000 mega watts to meet the needs of the region. The Steel Industry expects to see steady growth while Refineries have experienced a decline but production at the remaining facilities remains constant. Waste Water grows as the population and housing extends to new regions and proper treatment of waste remains a concern in Michigan to protect the lakes. Bulk Handling of food exhibits constant maintenance opportunities but little expansion. Park Davis development of a new plant in Ann Arbor is proof of a strong pharmaceutical market.

Conclusion

Merican enjoys an established track record of excellent support and service for our customers. Their expressions of satisfaction and encouragement are numerous and illustrated by our vendor stocking programs for just in time deliveries for the Power Industry to our Tier 1 Supplier status for the Steel Industry.

We intend to continue our advances in the marketplace with more unique and effective products and services. Overall expansion and market development is the key to continued success and growth at Merican.